MDS AdSchool Wins D&AD Pencil at the New Blood Ceremony

‘With nearly 3000 entries from nearly 60 countries in 2020, achieved during an unprecedented time globally as well as for our industry, this is a win to be truly proud of' is how D&AD announced the New Blood wins last night.

And, we really couldn’t be prouder of the D&AD New Blood pencil won by MDS team Hanna Grant and Conal Wilson for their Penguin Shelfies idea. Hanna and Conal’s idea will also be published in the 57th D&AD Annual later this year.

It’s tough to win a D&AD New Blood pencil with the judging process being notoriously exacting but that’s what makes it such a prestigious award” says AdSchool programme director, Kate Humphries. 

"Our year doesn’t start until late February, three weeks before the deadline. So, for us its usually just a training-wheels exercise, but all our teams took advantage of the extended deadline this year to keep honing their entries during lockdown, and we’re delighted with the results because it shows what our students can do with a couple of extra weeks up their sleeves”. 

As always a big thanks to industry people for feeding back on all the students ideas early on in the process, which  this year thanks to the online lockdown process included Michael Tam, Global Associate Design Director, IBM iX  Hong Kong; Toby Talbot,  Chief Creative Officer at C14torce Barcelona; Paul Catmur, CEO BC&F Dentsu; and Thom Dharlow, Creative Director Colenso BBDO.

Hanna & Conal
MDS team Hanna Grant and Conal Wilson pictured accepting their pencil at the online ceremony