What is Creative Advertising?
A career in ideas. Solve problems. Change the world.
We aren’t about annoying ads. We’re about ideas. Powerful ideas that surprise, delight, and create their own buzz. Ideas that change culture and behaviour through innovative brand products and services that demonstrate rather than talk about what a brand can do.
So, if you have a creative itch, if you crave a life-changing year, if you want a career in ideas, and you need it yesterday – talk to us. #ASAP
Why choose our programme?
Your career advantage: learn from industry creatives
We offer a unique, immersion-based approach where you work in a real creative department setting, with your timetable organised around national and global industry competitions. Your work is marked and judged by industry creatives – not academics.
In your final 10 weeks, you’ll work under the guidance of a dedicated industry mentor.
Proven results
Year after year, our students win multiple national awards and achieve excellent employment outcomes. In 2024, in recognition of the impact our graduates have had on the creative industries, our Programme Leader received an Axis Outstanding Achievement Award.
Who should apply?
Is this you? Find your fit and your work whānau.
You might be in the workforce and feeling stuck, or you may have just finished studying and are figuring out what’s next. It doesn’t matter if you’re an extrovert or an introvert, deeply into tech or not, or even a little wary of brands.
What matters is your curiosity about people, culture, and media – and that undeniable creative itch.
You’re likely in your 20s to late 30s, and ready for a meaningful next step. Get in touch today. We think you’ll know when it feels right – and so will we.
What you'll cover
The Graduate Diploma begins with the foundations of visual communication, copywriting, and techniques for generating ideas.
You’ll work in creative partnerships to turn those ideas into fully realised concepts, benchmark your work in national and international competitions, and respond to live briefs. Along the way, you’ll develop the ability to work creatively and effectively to tight deadlines – just as you would in an agency – while learning directly from proven industry creatives.
The course culminates in our annual industry showcase, where creative directors, senior creatives, and past graduates are personally invited to view your portfolio. We see this event as your first major step into the industry, with many students securing interviews and internships on the night.
| Component Name | Credits | Toggle |
|---|---|---|
|
Art Direction
|
15
|
|
|
Level 6
CA100
PC3148
|
||
|
Copywriting
|
15
|
|
|
Level 6
CA700
PC3148
|
||
|
Creative Thinking and Idea Generation
|
20
|
|
|
Level 6
CA300
PC3148
|
||
|
Creative Development for Static Mediums
|
20
|
|
|
Level 7
CA400
PC3148
|
||
|
Creative Development in Dynamic Mediums
|
35
|
|
|
Level 7
CA500
PC3148
|
||
|
Integrated Creative Development
|
35
|
|
|
Level 7
CA600
PC3148
|
||
Career Opportunities
Graduates have gone on to work as Art Directors, Copywriters and Creative Directors in the creative departments of advertising, PR, social and production agencies both domestically and globally. Graduates are also increasingly working as creative generalists alongside software engineers and digital specific specialists in places such as Facebook and IBM.
Creative Director
Junior Art Director
Junior Copywriter
Course Requirements
Age: Minimum 18 years
Domestic and international Prerequisites: Applicants must hold a Bachelor's Degree or be able to evidence equivalent work experience.
This programme needs people with a variety of different backgrounds and experiences, so your degree or work experience could be in any sort of visual or written communication: art, design, film, animation, gaming, social sciences or the broader humanities, as well as law, marketing or business in general.
In fact, we’re very open to discussing the relevance of your degree or background, because what we’re looking for above all else are the tenacious, the motivated, the insatiably curious and any individual with a definite impulse towards a more creative pathway.
Entry Requirements:
If you are applying for the GDCA after completing a Bachelor's Degree you will need to provide:
- Your completed Creative Advertising Task Sheet.
- Your transcripts from your Bachelors qualification
If you are applying for the GDCA after having a combo of six years in tertiary or relevant work experience, you will need to provide:
- Your completed Creative Advertising Task Sheet
- Your CV/Resume
- You may also want to provide your transcripts from any prior tertiary qualifications if you completed these in the past 10 years
If you want to know if your work experience is relevant please feel free to give us a call.
Please note, quotas may apply to some programmes. Where demand exceeds the number of available places, applicants who meet entry requirements will be admitted on a first-come-first-served basis.
As an international student, you'll need to prove you have sufficient English language skills in order to complete this course. We'll be looking for Academic IELTS overall score of 6.0 (minimum) with no band less than 5.5, succesful completion of LANGUAGECERT Academic test, or equivalent test result.
Students from Denmark, Finland, Germany, the Netherlands, Norway, and Sweden will be able to meet language requirements through their academic transcripts- no need to provide IELTS or official certificates.
We accept a range of internationally recognised English Language proficiency test. Find out more on the NZQA website or download the NZQA list HERE.
Please complete our Creative Advertising Task Sheet.
Before you begin your study with us, you will need to have a suitable device that has the functionality to run the programmes required for your course.
Follow this link to find course-specific requirements and recommendations, along with links to more information about hardware specifications. We have prepared these recommendations to help our students equip for flexible, blended learning.