The Graduate Diploma of Creative Advertising is most immediately about preparing you to enter the creative departments of advertising agencies by helping you to develop ideas and communicate them across a range of platforms and mediums. More generally, with creativity being identified as one of the top three future-of-work skills, we’re also about preparing you for any number of work opportunities across the whole breadth of commercial creativity.
A proven and unique programme, you will be taught in the applied setting of a creative department with industry-experienced tutors operating as creative directors. Structured initially around global & national industry competition entries, it culminates in the building of a portfolio under the guidance of your own personal industry mentor and an end-of-year portfolio show for industry.
Why creative advertising is important in a COVID world
Creative advertising is important in a COVID world as consumer behaviour and attitudes have changed dramatically in a short time. As a result, advertising agencies need to revaluate their current and future campaigns, respond accordingly to new market conditions, and shift their focus to media where audiences are spending the most amount of time.