Qualification

Graduate Diploma

Level 7 (140 Credits)

Intake Dates
Course Fees (Year 1. See fees information.)
Domestic $9,824.64 NZD
International $29,450.00 NZD
Admission Requirements

Applicants must hold a Bachelor's Degree or be able to evidence equivalent work experience.

Portfolio Requirements

Creative Advertising Task Sheet

Overview

A career in ideas

The Graduate Diploma of Creative Advertising is most immediately about preparing you to enter the creative departments of advertising agencies by helping you to develop ideas and communicate them across a range of platforms and mediums. More generally, with creativity being identified as one of the top three future-of-work skills, we’re also about preparing you for any number of work opportunities across the whole breadth of commercial creativity.

A proven and unique programme, you will be taught in the applied setting of a creative department with industry-experienced tutors operating as creative directors. Structured initially around global & national industry competition entries, it culminates in the building of a portfolio under the guidance of your own personal industry mentor and an end-of-year portfolio show for industry.

Course Outline

What you'll cover in this course

The Graduate Diploma kicks off with an introduction to the foundation elements of visual communication, copywriting, and techniques for generating ideas.

You'll work in creative partnerships to turn those ideas into realised concepts, benchmarking your work in national and international competitions, and working to live briefs, as we prepare you to work effectively and creatively to deadlines as you would in an agency. Along the way, you'll work with proven creatives, gaining insights from experts in the industry.

The course culminates in our annual industry showcase, where creative directors, senior creatives and past graduates are personally invited to view your portfolio. We view the show as your first stepping stone into setting up work experience, with most students securing their own interviews and internships on the night.  

Component Name Credits Toggle
Art Direction
15
Copywriting
15
Creative Thinking and Idea Generation
20
Creative Development for Static Mediums
20
Creative Development in Dynamic Mediums
35
Integrated Creative Development
35

Qualification Requirements

Qualifications you'll need for this course

Age: Minimum 18 years

Prerequisites: Applicants must hold a Bachelor's Degree or be able to evidence equivalent work experience.

This programme needs people with a variety of different backgrounds and experiences, so your degree or work experience could be in any sort of visual or written communication: art, design, film, animation, gaming, social sciences or the broader humanities, as well as law, marketing or business in general.

In fact, we’re very open to discussing the relevance of your degree or background, because what we’re looking for above all else are the tenacious, the motivated, the insatiably curious and any individual with a definite impulse towards a more creative pathway.

Entry Requirements:

If you are applying for the GDCA after completing a Bachelor's Degree you will need to provide:

  • Your completed Creative Advertising Task Sheet.
  • Your transcripts from your Bachelors qualification

If you are applying for the GDCA after having worked in industry for six years or more, you will need to provide:

  • Your completed Creative Advertising Task Sheet
  • Your CV/Resume
  • Two reference letters from previous employer/s
  • You may also want to provide your transcripts from any prior tertiary qualifications if you completed these in the past 10 years

Please note, quotas may apply to some programmes. Where demand exceeds the number of available places, applicants who meet entry requirements will be admitted on a first-come-first-served basis.

International Students

International students must be at least 18 years of age and have an IELTS score of 6.0 with no band score less than 5.5 (or equivalent).

Language Requirements

If English is not your first language, you may be required to provide satisfactory evidence of your proficiency in English in the form of a recent IELTS (International English Language Testing System) score , TOEFL (Test of English as a Foreign Language) score or a Pearson’s Test of English (PTE) from an accredited organisation.

Portfolio Requirements

Please complete our Creative Advertising Task Sheet.

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