Courses Creative Advertising

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Creative Advertising

Graduate Diploma of Creative Advertising

Auckland, NZ Sydney, AU
  • Length:
    One Academic Year
  • Qualification:
    Diploma Level 7 (140 Credits)
  • Cost:
    Domestic - $9,632.20 NZD
    International - $28,600.00 NZD
  • Intake Date(s):
    February 17th, 2020 View Intake Calendar
  • Click here to access key information about this qualification

Course Overview

One of New Zealand's most nationally and internationally awarded schools, the AdSchool works as a simulated creative department in which the accepted currency is ideas for print, film, apps, games, content and social media that people notice, love, play with and share. It's a combination of challenge, hard work and fun that has not only seen us ranked in the top five most creative advertising schools on the planet, it has also seen our grads working as art directors and copywriters all over the world.

Careers & Industry

The Creative Advertising programme prepares students to enter the creative departments of advertising agencies by arming them with the core skills of creative problem solving and how to talk about ideas to others in a concise and compelling manner; both of which are lifelong skills infinitely transferable across any number of disciplines, particularly those associated with commercial creativity.

Places are limited, so this sought after qualification is aimed at determined people who yearn to have a career doing something creative. They should be playful, curious people who often find themselves thinking about things in a different way. They might be confident about their abilities to have ideas, or slightly less so, but one thing they must have is a dogged obsession with generating lots of great ideas.

Whilst the majority of our AdSchool graduates have gone on to work as art directors and copywriters, AdSchool graduates may also work in:

  • Ad Agency creative department;
  • TV/radio stations, creative/promo departments, corporate in-house promotions/marketing department, Design consultancies/studios, Public Relations companies, and publishing;
  • Direct marketing/promotional companies;
  • Freelance practice (usually after a few years of establishment in the agency scene).
"It's pretty amazing really. Kate runs a course that is the envy of other courses around the world. Every year I am impressed by her latest graduates and every year I almost always end up hiring a bunch of them. Media Design School is as big an institution today as the advertising agencies it supplies. That's testament to Kate and David Bell and all the talented folk in our industry who give up their time to teach there."
Toby Talbot Chief Creative Officer, Saatchi & Saatchi New Zealand

Student Work

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More information

Course Outline

The graduate diploma kicks off with an introduction to the foundation elements of visual communication and techniques for generating ideas.

Then a series of live briefs and competition will prepare you to work effectively and creatively to deadlines as you would in an agency- with senior creatives and industry guests providing insights along the way.

A show of work by the students will be presented at the end of the course. This takes the form of an Industry Show to which creative directors, senior creative and past graduates are personally invited to view your portfolio. We view the show as your first stepping stone into setting up work experience placements – with the best students usually scoring their own internships on the night.

Qualification Code Course Code Name Level Credits
PC3148 CA100 Design and Art Direction 6 18
PC3148 CA300 Creative Thinking and Idea Generation 6 35
PC3148 CA400 Creative Development for Print Mediums 6 22
PC3148 CA500 Creative Development for Broadcast and Interactive Media 6 32
PC3148 CA600 Integrated Campaign Development 6 32
PC3148 CA700 Copywriting for Integrated Advertising 6 21
    Total credits:         140

Full Information on Course Components can be found here.

Entry Requirements

Minimum 18 years


Applicants must hold a Bachelor's Degree or be able to evidence equivalent work experience. 

This programme needs people with a variety of different backgrounds and experiences, so your degree or work experience could be in any sort of visual or written communication: art, design, film, animation, gaming, social sciences or the broader humanities, as well as law, marketing or business in general. 

In fact, we’re very open to discussing the relevance of your degree or background, because what we’re looking for above all else are the tenacious, the motivated, the insatiably curious and any individual with a definite impulse towards a more creative pathway.

International Students

International students must be at least 18 years of age and have an IELTS score of 6.0 with no band score less than 5.5 (or equivalent).

Entry Requirements:

If you are applying for the GDCA after completing a Bachelor's Degree you will need to provide:

If you are applying for the GDCA after having worked in industry for six years or more, you will need to provide:

You may also want to provide your transcripts from any prior tertiary qualifications if you completed these in the past 10 years.

If you have any questions about the application process please contact Sophie on +64 9 303 0402.  

Specific Requirements

You do not need a portfolio to apply for this course. However you will need to prepare a Creative Advertising Task Sheet and ensure this is ready when you apply. Download here.

You'll also be called in for an interview, either at the school or via Skype, where you can demonstrate that you have the necessary pre-requisite skills outlined in the Entry Requirements.


Study at Media Design School and you can assure your family that you'll be staying in one of the safest and most live-able cities in the world. Auckland is such a diverse city that, no matter where you're from, you'll find food and experiences here that remind you of home.

This wonderful city has nature on its doorstep and, in the same amount of time it takes to fetch a latte, you could travel to spectacular countryside or beaches, all within a stone's throw from the Central Business District.

If you're thinking about making New Zealand your home while you study for your world recognised qualification, you can find more information about making the transition to our beautiful country here.

Want to know if Media Design School is right for you? Download our prospectus, book a tour or apply now. Choose one or more of the options below:

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