The Goodest (and sometimes Baddest) Boy in Advertising: Meet Charlie, Our Monday Creative-Canine-in-Residence
On Mondays at AdSchool, creativity comes with a wagging tail. Charlie, our caramel-eared spaniel-beagle, is more than just a mascot – he’s part muse, part mentor, and part mischief-maker. Whether he’s offering silent critiques, demanding belly rubs mid-brief, or stealing the odd sandwich, Charlie reminds us that inspiration can come from the most unexpected places.
If you’ve ever wandered into the open Creative Advertising space on Level 3 on a Monday and wondered why there are people either crawling around on the floor talking in high-pitched voices, idly throwing a ball across the room, or holding their noses in unison… then you’ve just met Charlie.
Charlie is not just a dog. He is the dog. A caramel-dipped, cream-fluffed, tail-wagging masterclass in morale, vibes, and unsolicited snack sampling. Technically, he’s a spaniel-beagle, which some may call a speagle, but for those amongst us who want to acknowledge the dominance of the spaniel in his mix, Charlie is a spangle.
At times, our caramel-eared-spangle can be a toxic judge, because whilst he might look like he’s lying there sleeping while you’re presenting your work for feedback, Charlie’s not afraid to let off a silent but deadly when he thinks an idea of yours stinks.
But he can also be the king of perspective, because when you’re sweating over your next big pitch, Charlie will be under your desk, gently reminding you that deadlines are fleeting, but belly rubs are forever. Need inspiration? He’s got you. Stuck on a concept? He’ll stare into your soul until you remember you’re a creative genius. Possibly while licking your laptop.
In short: he’s not just a pet. He’s part muse, part mentor, part four-legged freeloading art director with a nose for drama and discarded toasties. And yes, he will try to eat your lunch. It’s part of his creative process.
From the way he enthusiastically runs into AdSchool every Monday, Charlie’s biggest ambition looks like it could be winning a Cannes Lion, the creative industry’s crown jewel. But don’t be fooled, a Canned-Lion with gravy is more his style. And clearly, he believes that with enough good boi energy, odorous addresses, perfectly timed head tilts, and snack-based bribes he’s going to land that prestigious honour.
So next time you’re stuck mid-brief or doubting your idea, look out for the wagging tail and those caramel ears trotting your way. Because in this course, creativity doesn’t just bark - it howls.
And if you’ve got a sandwich? Hide it!
