Posted: 29/03/2023

How AI is shaping the future of cinema and media

If you haven’t noticed already, Artificial intelligence (AI) and machine learning are revolutionising the way the world works. The film industry, not one to be left behind, is utilising AI and machine learning too, in a way that will transform the way movies are produced and edited.

From generating realistic visual effects to streamlining post-production workflows, AI is becoming an essential tool in the movie-making pipeline.

As part of Techweek 2023, Media Design School will be hosting a headline event focused on the AI tools and tech used in movie making, discussing the latest developments like generative art programmes that will soon become essential within the industry.

How is AI going to impact the film animation production industry?

Streamlining the Animation Process

One of the most significant impacts of Artificial Intelligence (AI) is making the animation process more efficient. With AI-powered tools, animators can automate many time-consuming tasks, such as character rigging, motion capture, and facial animation. This allows them to focus on the creative aspects of the animation process and produce high-quality animations faster.

Improving Animation Quality

AI is enabling animators to create more realistic and detailed animations than ever before. AI-powered tools can simulate real-world physics and lighting, allowing animators to create more lifelike characters and environments. This level of realism can enhance the viewer's immersive experience and make the animation more compelling.

Personalising the Viewing Experience

With AI-powered recommendation systems, streaming services can suggest content to viewers based on their viewing history, preferences, and behaviour.

Creating New Revenue Streams

Finally, AI is creating new revenue streams for the Animation and Visual Effects (VFX) industry. For example, AI-powered tools can create virtual characters that can interact with viewers in real time, opening up new opportunities for interactive storytelling and immersive experiences. Additionally, AI-powered tools can be used to generate new content automatically, providing a source of new material for streaming services and other platforms.

How will AI advancements affect careers in film animation?

Automation of Certain Tasks

While the automation AI provides may render some jobs, such as entry-level animators or production assistants, unnecessary, the need for skilled professionals who can oversee and manage these tools will likely increase.

Increased Efficiency

With the help of AI-powered tools, animators can work more efficiently and produce higher-quality animations in less time. This could lead to a shift in the types of projects that studios take on and the speed at which they can produce content. It may also lead to a greater focus on creating more complex and detailed animations, that may require new skills and expertise.

New Creative Opportunities

AI-powered tools will open up new creative opportunities for animators, whether that’s building on what AI can do, or on something it can’t.

Increased Collaboration

AI-powered tools can facilitate collaboration between animators, directors, and other creative professionals, by saving time or allowing different departments to weigh in on processes at the same time.

By attending our upcoming event as part of Techweek 2023, you’ll find out the true potential of AI in movie-making’s future. Beyond learning insights, you’ll have the unique opportunity to interact with industry experts, learn about the latest developments in generative art and AI tools within the industry, and connect with peers who share your interests. Register now to gain a comprehensive understanding of how emerging technologies are transforming the film industry, and how Media Design School is staying at the forefront of this exciting evolution.