Personal Website - www.drsarahelsiebaker.com | Google Scholar | Figshare
Research Interests:
- Design and social justice.
- Design methodologies including UX design, critical design and systems thinking.
- Design futures and the ethics of new technologies.
- Experience design.
Current Research Projects and Grants:
- Designing Gender
- Cultivating Post-Human Neo-Animist Sensibilities in Design Practice
- Digitaonga: Exploring How New Digital Technologies Might Assist in the Preservation and Repatriation of Taonga Māori. Grant: $213,000, Ministry for Culture and Heritage.
Courses Taught:
Postgraduate Design: Masters Proposal and Masters Project

Recent Work
Baker, S.E. (2025) ‘Design and Animism in/through/outside the Digital: Learning from the Digitaonga Project’. Ethical Leadership: A New Frontier in Design. Cumulus Conference. Nantes, France. 3-7 June.
Baker, S.E. and Bach, M. (2025) ‘A Recipe for a Feminist Food System’. [Experience Design]. Designing Radical Futures Symposium. Media Design School. 9 May.
Nepia, M.P., Baker, S.E., Humphries, K., Peyman, S., Rogatski, E., Rākete, B., Taunton-Clark, S. (2024) ‘Digitaonga: exploring how new and emerging digital technologies might assist in the preservation and repatriation of taonga Māori’. Journal of Museum Ethnography.
Baker, S.E. (2024) Designing Gender: A Feminist Toolkit. Bloomsbury.
Baker, S.E and Nepia, M.P. (2025) ‘Digitaonga: Using Emerging Technology to Explore Preservation, Reconnection and Repatriation’. AI in Creative Industries Summit 2025. AI Forum New Zealand.
Baker, S.E. (2025) ‘Designing Gender Workshop’. Women in Design Day 2025. Design Assembly. Auckland, New Zealand.
Baker, S.E. (2025) [Panel Member] ‘Balancing Risk and Reward: Ethics, Cybersecurity and Emerging Technologies. Auckland Design Week 2025.