Media Design School’s second year Bachelor of Media Design (BMD) students were recently invited by Auckland Museum in an exercise to tackle a number of design challenges currently faced by the museum.
Bachelor of Media Design Lecturer Simon Nicholls says that the BMD lecturers collaborated with the Learning and Community Participationteam at Auckland Museum to present real-world briefs to the up-and-coming Graphic, Motion and Interactive designers.
“The lecturers worked in conjunction with the learning developers within Auckland Museum to construct and craft relevant working briefs that suited both the student’s learning outcomes and Auckland Museum’s needs,” says Nicholls.
The briefs, which spanned a number of relevant real-world design challenges faced by Auckland Museum such as developing engaging museum pre-visit packs for educators; developing creative ways to expose the museum’s digital collections to onsite visitors; and creating new interactives to assist Auckland Museum educators engage learners about New Zealand paleontology, were tackled by nine Media Design School teams who presented their concepts to the Museum in a pitch setting, where the clients were able to give feedback on the spot.
One such person who sat on the industry panel was Auckland Museum’s Family & Early Years Programmer Johnny Hui, who had this to say about the student presentations.
“The collaboration between Auckland Museum and Media Design School was an excellent opportunity for the Museum to work with the next generation of up and coming designers, and to be able to provide an authentic client brief to the students. The partnership with Media Design School is one of many collaborations the Museum is proud to be a part of in the education sector,” he says.
The top three BMD teams, as judged by Auckland Museum and Media Design School, will be given the opportunity to present their winning concepts to the wider Auckland Museum organisation.