Eric has worked in the design space for 25 years and been an educator for the past eight years. He is also a journalist and best selling author in the field of motorsport and design.
Eric's design career has covered visual communication, branding, product design, way finding and co-creation. He uses design thinking as a problem-solving tool to focus on finding the challenge before looking for solutions. While teaching at Massey University's Auckland School of Design, Eric completed his Master of Design on co-design and method cards in the field of place branding. He has taught creative solutions at the School of Engineering and Advanced Technology and is also a working journalist, writing for the New Zealand Herald.