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VR/AR at Media Design School

Experience VR/AR at Media Design School

Media Design School is the first tertiary provider in New Zealand to offer a qualification with a dedicated stream focusing on two of the world’s biggest emerging technologies: Virtual Reality and Augmented Reality.

With the addition of New Zealand’s first AR/VR stream, Media Design School’s Graduate Diploma of Creative Technologies (GDCT) students are able to refine their respective crafts in the fields of VR or AR with the support of award-winning lecturers from a diverse array of digital disciplines.

Media Design School has always been at the forefront of championing emerging technologies and Virtual Reality is no exception.

In 2014, Media Design School was responsible for bringing what was then the largest virtual reality exhibit in New Zealand to Auckland, showcasing 20 Oculus Rifts and wowing an audience of thousands at DIGITAL NATIONZ. From there, Media Design School students have been given the opportunity to incorporate elements of Virtual and Augmented Reality into their digital design projects.

“VR and AR have so many applications across a wide range of sectors and offering a dedicated VR/AR stream to our students will enable them to further develop their practical skills in a supportive, hands-on learning environment,” – Media Design School Chief Executive Officer Darryn Melrose.

Fetch VR (2015)

Fetch VR is a simulator where each player lives through the various stages of growing up with a pet dog.  From puppy to best friend, Fetch VR endeavours to explore whether  virtual reality creates the ability for people to develop attachments with a virtual dog. It also aims to convert the world into dog-lovers, one person at a time

Virtual Reality & Game Development

Throughout the Bachelor of Creative Technologies (Game Art) or Bachelor of Software Engineering (Game Programming), our Game Development students can elect to experiment with Virtual Reality in a number of different Game Development components.

Eco Islands (2016)

Eco Islands is a world-building game where players take on the role of mother nature turning a barren island into a thriving metropolis complete with humanity to ruin all of your plans. Manipulate the environment to counter the pollution humanity creates.

Vision by KRIOS (2016)

Vision is best described as a game that breaks the rules of Virtual Reality by giving the player the feel of a classical first person shooter played in a retro virtual world. The team wanted to emulate the art style that a previous generation of game developers anticipated VR would look like in the future by giving Vision an ‘80s-style retro feel. 

Virtual Reality Case Study: Google Womb Hangout (MDS AdSchool)

Virtual Reality doesn’t always have to be about riding rollercoasters or pursuing extreme sports because, as this idea from AdSchool graduates Lauren Day and Nathaniel Ong (2016) shows, it can also offer moments of quietness and intimacy that are emotionally just as powerful. 

The concept for Google Womb Hangout was the result of 2016’s Axis Student Challenge brief, which asked students from advertising schools across New Zealand to advertise a brand’s purpose using Google platforms in an innovative way.

Lauren and Nathaniel picked Horizon Radiology as their client and provided the insight that, with so many different radiology clinics around offering the same 3D imaging, radiology clinics need to stand out by bringing expectant couples closer than ever to their baby. The student’s idea for Google Womb Hangout allowed expectant couples to use a Google Cardboard headset and virtually enter the womb to see their baby moving in beautiful detail.

Lauren and Nathaniel were announced as the winners of the Axis Student Challenge at the 2017 Axis Awards, the New Zealand advertising industry’s annual celebration of the best creative work of the year, for this innovative VR concept.